Safety card jako przykład wizualnej instrukcji bezpieczeństwa w komunikacji między linią lotniczą a pasażerami

Abstract

One of the most prominent features of specialised communication is undoubtedly the terminology used. However, a problem may arise if a specialist needs to provide specific information to a person who does not have expertise in the field and is not familiar with the terminology. Understanding such a message can be easier when images are used. How visual elements are employed in specialised communication is shown here on the example of communication on board of an aircraft. Different images are used by airlines to increase the passengers’ understanding of e.g. safety instructions, which can be crucial in emergency situations. Visual elements such as fastened seat belts, oxygen masks, emergency exits or life vests are depicted i.a. on the safety card. These images are less abstract and more universal than the corresponding written or spoken message and should, therefore, be understood by more people (regardless of their mother tongue and cultural background). The aim of this article is to draw attention to the role of safety cards, the main source of visual information on board, as an element of the communication process between the airline and the passenger. The results are presented to find out whether the images used in safety cards, really make the information provided easier to understand. Or is the statement that “one picture is worth more than a thousand words” not at all applicable on board of an aircraft?