Influence of Perceived Usefulness, Perceived Ease of Use, Cost Effectiveness, and Interactivity on Attitude towards Digital Collaboration Platforms Binus Mobile Application

Abstract

In early 2020, the learning system underwent a transfiguration due to the Covid-19 case; with this, Indonesia implements a lockdown, where learning which is usually applied face-to-face, must be forced to do online-based learning. With this, the researcher aims to examine the effect of Perceived usefulness, Perceived ease of use, Cost effectiveness, and Interactivity on Attitude towards digital collaboration platforms on the effectiveness of the learning system for undergraduate students at Bina Nusantara University on the BINUS Mobile for Student Application during the Covid-19 pandemic. The sampling technique used is non-probability sampling. This study used a sample of 150 respondents. This study uses statistical methods with the IBM SPSS statistics 25 program as a test tool. The results of this study indicate that Perceived Usefulness has an effect, and Perceive Ease of Use, Cost Effectiveness and Interactivity have no effect on Attitude toward Digital Collaboration Platforms.