Identify The Dimensions And Components Of Communication Technology In Order To Empower Women Entrepreneurs In Business

Abstract

Email: tootian_ir@yahoo.com هدیکچ نف هزورما نف ناونع هب نآ زا هك تاعلاطا يروآ داي نيون ياه يروآ هدش راك رازاب رد ار ديدج ياه تصرف ، فرگش تلاوحت داجيا اب ، تسا هدومن مهارف . تژسا ت ژمك ، ژ خكی هژهتخمآ هووژپ شور لوا هلحرم رد يرخگ هنومن رژب و دژنمفده هوخژش هژب اعژشا اژسا يرژظن 51 رژ ن ، ژتب رد مود رفآراژك ناژنز ي ن راژك و وژسك رد ارهت رد کچوك هداژس فداصت يرخگ هنومن شور هب ن 29 رژب رژ ن دندوب دش ههفرگ رظن رد ناركوك لومرف اسا هداد مرژن طسوت اه رازفا Spss و Smart Pls تژفرگ رارژر ژخلحت دروم روژظنم هژب جنس نژ سرپ زا اژه رژخغهم ژ د هژلحرم زا هدژش ارتهژسا هما رد دژش هدا هژسا لدژم يرواژنف تاژطاعترا زا همانژ سرپ اژب 3 دژعب ی يدنمدوس کاردا ،هدش ت وهس رد هدا هسا و هدا هسا يارب تژيامح زا شورژژف مخمهژژسم ت و 53 هژژيوگ و هژژب روژژظنم جنژژس رژژخغهم يزاسدنمناوت نانز نيرفآراك رد وسك و راك زا همان سرپ اژب 4 دژعب ی لاص ،تخح لرهنك کرد ،هدش نورد يزاژس فدژه و رخیاژت ت و 55 هيوگ هدا هسا دش ناژ ن ژمك تب رد اه هخضرف نومزا نخنچمه هك داد دنمدوس ي ارژب هدا هژسا و هدا هسا رد ت وهس ،هدش کاردا ي امح ي ت شورف زا مهسم خ م رب وسك رد نيرفآراك نانز يزاسدنمناوت یات راك و خ ر راد ن د هژاو ياه یلک يد روانف ی تاطابترا ، زاسدنمناوت ،ی رفآراک نانز ی ن Abstract Today, information technology, which is referred to as new technologies, has provided new opportunities in the labor market by creating dramatic changes. The research method is mixed (qualitative, quantitative). In the first stage, purposeful sampling based on the theoretical saturation of 15 people, in the second part, women entrepreneurs in small business in Tehran were considered by simple random sampling method of 92 people based on Cochran's formula. Data were analyzed by Spss and Smart Pls software. In order to measure the variables, a questionnaire extracted from the Delphi stage was used. In the communication technology model, a questionnaire with 3 dimensions (perceived usefulness, ease of use and use to support direct sales) and 13 items was used to measure the empowerment variable of women entrepreneurs. In business, a questionnaire with 4 dimensions (competence, perceived control, goal internalization and impact) and 11 items were used. The testing of hypotheses in the quantitative part also showed that perceived usefulness, ease of use and use to support direct sales have an impact on the empowerment of women entrepreneurs in business.