DIAGNOSTICS OF COMPETITIVENESS OF POWER-GENERATING COMPANIES

Abstract

The paper presents the results of a study of the processes of development of power-generating companies in the conditions of high risks and uncertainty. To reduce the impact of uncertainty on the prospects of energy business development in the field of energy generation, a system of diagnostics of the competitiveness of power-generating companies is proposed. This system makes it possible to identify the threats associated with the reduction of competitiveness and provide information and analytical support to the management of companies to create effective management decisions. The developed system of diagnostics is based on mathematical modeling using procedures of discriminant and cluster analysis. The diagnostic process identifies and evaluates the factors that affect the increase in risks and reduce the investment attractiveness of the energy business in the energy generation sector by centralized energy sources. This makes it possible to use the potential advantages of the market situation to improve the competitiveness of power-generating companies. The system of diagnostics of competitiveness of the power generating companies developed by authors is the effective analytical tool which raises quality and objectivity of the made administrative decisions. This will make it possible to avoid the appearance of adverse consequences, which may lead to a decrease in the competitiveness of power-generating companies in the electricity and heat markets.