DEEP: the product roadmap maturity model: a method for assessing the product roadmapping capabilities of organizations

Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems Pub Date : 2019-08-26 DOI:10.1145/3340481.3342733

Jürgen Münch, Stefan Trieflinger, Dominic Lang

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引用次数: 10

Abstract

Through increasing market dynamics, rapidly evolving technologies and shifting user expectations coupled with the adoption of lean and agile practices, companies are struggling with their ability to provide reliable product roadmaps by applying traditional approaches. Currently, most companies are seeking opportunities to improve their product roadmapping practices. As a first challenge they have to assess their current product roadmapping capabilities in order to better understand how to improve their practices and how to switch to a new approach. The aim of this article is to provide an initial maturity model for product roadmapping practices that is especially suited for assessing the roadmapping capabilities of companies operating in dynamic and uncertain market environments. Based on interviews with 15 experts from 13 various companies the current state of practice regarding product roadmapping was identified. Afterwards, the model development was conducted in the context of expert workshops with the Robert Bosch GmbH and researchers. The study results in the so-called DEEP 1.0 product roadmap maturity model which allows companies to conduct a self-assessment of their product roadmapping practice.

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DEEP:产品路线图成熟度模型:用于评估组织的产品路线图绘制能力的方法

通过不断增长的市场动态、快速发展的技术和不断变化的用户期望，再加上精益和敏捷实践的采用，公司正在努力通过应用传统方法来提供可靠的产品路线图。目前，大多数公司都在寻找机会改进他们的产品路线图实践。作为第一个挑战，他们必须评估他们当前的产品路线图能力，以便更好地了解如何改进他们的实践，以及如何转换到一种新的方法。本文的目的是为产品路线图实践提供一个初始的成熟度模型，该模型特别适合于评估在动态和不确定的市场环境中运营的公司的路线图能力。基于对来自13家不同公司的15位专家的访谈，确定了产品路线图的实践现状。之后，模型开发是在专家研讨会的背景下与罗伯特博世公司和研究人员进行的。该研究产生了所谓的DEEP 1.0产品路线图成熟度模型，该模型允许公司对其产品路线图实践进行自我评估。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems

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