Research on Marketing Planning of Small and Medium-Sized Enterprises in the Era of “Internet Plus”

Abstract

Against the background of the rapid development of "Internet +", big data and digital media era, Chinese small and medium-sized enterprises are confronted with various serious problems in terms of marketing concepts, methods and strategies, whether in the initial stage of the project or in the early and middle stage of attacking the market. In the face of fierce business competition, as to how can small and medium-sized enterprises breakthrough the bottleneck on their brand marketing, there are different methods of new marketing idea with rivals, in order to make the enterprise brand and product breakthrough a success in the market, which thus impact on the purchasing behavior. This article will draw Dongguan Jinwa Food Industry Co., Ltd. as an example to discusses and parse.