Preliminary Survey on the Information-Providing Method in the Music Industry According to the Levels of SNS Media

Abstract

In order to verify the effectiveness of the information-providing method for individual artists according to the levels of Social Networking Service (SNS) media, we conducted a preliminary survey of musical artists. The preliminary survey technique was as follows: (1) one of the authors gave lectures to the participating artists, (2) individual artists used the information-providing method according to each level of SNS media in order to deliver information, (3) artists performed a concert, and (4) we conducted interviews with the artists and evaluated the method. We found that our proposed method was effective in shortening the distance between artists and users, and the participating artists were aware of the effects of the method. We also found that it was necessary to select the appropriate information provided via each SNS due to artists' concerns. In addition, shifting users' media from participating media to continuation media and from experience, participating, and continuation media to purchase media, our preliminary survey showed the effectiveness of the method. In this survey, we conducted interviews with guitarists, who served as the information providers. We also need to focus on users and their information-seeking behavior, which served to define information access. We plan to conduct additional interviews with users and to evaluate our proposed method in detail using quantitative evaluation methods, such as tracing the timeline of each SNS media source as well as the number of comments and individual accesses.