THE INTERFACE OF COMMUNICATION PLATFORMS: BASES OF CONCEPTUAL APPROACHES OF INTERPRETATION

Abstract

The purpose of the study.Social communications are currently at the stage of outlining and establishing the leading methodological and categorical apparatus of science. Thereisaneedtostudythefundamentalunitsofcommunication, takingintoaccountvariousfactorsthatdeterminetheleadingaspectsandmilestonesofscience. Oneofthemwe considercommunicationplatformsandtheirinterface. ThepurposeofscientificresearchistostudytheexistingvariantsoftheCPinterfacefromthestandpointofmethodologicalanalysis. Researchmethods. Themethodologyofthestudywastouseanumberofmethodstoachievetheobjectives. A method of theoretical analysis of scientific points of view for studying the phenomenon of “Interface”, in particular its place in “Social Communications”. A method of comparing existing scientific positions, which made it possible to derive a vision of the term “Communication Platform Interface” and its main features. Thehypotheticalmethodmadeitpossibletoassumethatthefieldof“socialcommunications” (especiallytheirappliedfield“requiresaclearseparationofitsconstituentunits. This helped todescribe not only the scientific assumption, but to outline the elements of originality of the scientific vision of the phenomenon of ICP. It consists in the fact that the implementation mechanisms and use of KP directly depend on its category.Hence there is the nature and character of the content, the formation of the portrait of the user KP, the formation of typicality, belonging to the class, etc.Descriptionmethodis tosummarizetheresultsofthestudy. Results.Theconceptofthecommunicationplatforminterfaceisstudiedinthearticle.The visions of different scientists have been described; the existing points of view have been analyzed.The proposed own vision, proposed as a terminological unit inherent in the scientific field of “Social Communications”, made for the first time. Conclusions.Thearticleproposestypologicalunitsthatdistinguishthe“Interfaceofcommunicationplatforms”fromothertypesofthisterm. Thisapproachisnecessaryfromamethodologicalpointofview, becauseitwillhelptooutlinetheappliedsocialcommunicationtechnologiesin“socialcommunications”.