ADVENTURE TOURISM DEVELOPMENT PROGRAM FOR PREMIUM MARKET IN UJUNG KULON NATIONAL PARK

International Journal of Sustainable Competitiveness on Tourism Pub Date : 2023-06-30 DOI:10.34013/ijscot.v2i01.1274

Raisya Shiva Rizal, Althofanis Juliheir Putra, Dwi Putri Nuraini, Fithriyah Fadhillah Ramadhani, Ni Made, Jesthami Udgitha Prameswari, Zendra Haris Prasetya, Sumaryadi, Sugeng Hermanto, Politeknik Pariwisata, Nhi Bandung

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Abstract

Ujung Kulon National Park (TNUK) has their uniqueness in the diversity of flora and fauna. Thus, it becomes one of the priorities of the Ministry of Tourism and Creative Economy as a tourism development destination, with the availability of adventure tourism products that are being in line with the expectations of the premium market, we called it authentic and exclusive products. The result of this research is to produce an integrated program plan to develop adventure tourism in TNUK which targeting a premium market tourist. The method that we used in this research is descriptive, which suitable to explain the actual situation of TNUK tourism. And to make it more relevant, the collected data were analyzed using descriptive statistical analysis. In results, showed that the development of adventure tourism in TNUK met the dimensions of adventure tourism, as follows; natural environment, physical activity, cultural immersion, risk & competence, operators, and sustainability. However, the characteristics in unqualified of the premium market. Hence, It is necessary to apply the concept of quality tourism

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乌jung kulon国家公园高端市场探险旅游开发计划

乌戎库隆国家公园(TNUK)在动植物的多样性方面有其独特之处。因此，它成为旅游和创意经济部作为旅游开发目的地的优先事项之一，其探险旅游产品的可用性符合高端市场的期望，我们称之为正宗和独家产品。本研究的结果是产生一个综合的方案方案，以发展冒险旅游在TNUK针对高端市场的游客。本研究采用的方法是描述性的，比较适合解释TNUK旅游的实际情况。为了使其更具相关性，收集的数据使用描述性统计分析进行分析。结果表明，中南半岛探险旅游发展符合探险旅游发展的维度:自然环境、体育活动、文化沉浸、风险和能力、经营者和可持续性。然而，在不合格的溢价市场的特点。因此，有必要应用优质旅游的概念

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International Journal of Sustainable Competitiveness on Tourism

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