Influence of LPG retail branding on household customer preference in Luzon, the Philippines using Conjoint Analysis

Joshua Grenel L. Armea, Y. Prasetyo, Reny Nadlifatin, S. F. Persada, Thanatorn Chuenyindee
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Abstract

LPG has been an essential part of every Filipino household because of its application for cooking. For years to come, demand for LPG in the Philippines, particularly in Luzon, is expected to continuously increase. This study aimed to derive the influence of branding to customer preference of Filipino LPG-user households by utilizing conjoint analysis. The study considered a total of 7 attributes, namely brand, price, free installation service, delivery time, tank appearance, regulator type and weight. The study found that brand was the most important factor for consumers. It was followed by tank appearance, price, free installation service, regulator type, delivery time, and weight. The results can help in developing marketing plans for LPG retailers to improve their appeal to customers and ultimately increase their market share.
液化石油气零售品牌对菲律宾吕宋岛家庭消费者偏好的影响
液化石油气是每个菲律宾家庭必不可少的一部分,因为它可以用于烹饪。未来几年,菲律宾,特别是吕宋岛对液化石油气的需求预计将持续增长。本研究旨在通过联合分析,得出品牌对菲律宾液化石油气用户家庭消费者偏好的影响。该研究共考虑了7个属性,即品牌、价格、免费安装服务、交货时间、油箱外观、调节阀类型和重量。研究发现,品牌对消费者来说是最重要的因素。其次是水箱外观、价格、免费安装服务、调节阀类型、交货时间和重量。研究结果可以帮助液化石油气零售商制定营销计划,以提高他们对客户的吸引力,并最终增加他们的市场份额。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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