PHILOSOPHY IN THE FIELD OF EDUCATIONAL SERVICES PROVIDED BY THE UNIVERSITY AS A BUSINESS

Abstract

The paper discusses the status of philosophy in the context of the increasing commercialization of higher education, which turns the university into a business. It shows that the neoliberal policy of the commercialization of higher education changes the structure of the educational process dramatically and brings humanism as an educational model inextricably linked with the development of humanitarian disciplines to the limit. In the era of capitalization of knowledge, the principle of utilitarianism becomes dominant. The paper gives reasons for the need to overcome the neoliberal tendency of the educational process dehumanization and return to humanitarian disciplines, which preserve the culture of human thinking in today’s world. The paper finds that the construction of the process of university education according to the being-in-place model actualizes thinking, which brings an individual back from the inertia of non-thinking existence. The paper describes specificity of philosophy as a practice of thinking and language which preserves the foundations of human existence and develops the hermeneutic type of thinking of an individual as “persona”. The hermeneutic type of thinking is focused on a person’s self-understanding of oneself as a personality. At the same time, it contributes to understanding the Other, a dialogue with whom opens up the opportunity not only to look at oneself in a different way, but also to understand the “point of view” of the Other, thereby opening up a different horizon of seeing the world in general.