Bigo Live: Ethical Degradation in Communication (A Critical Study of Communication in a Computer- Mediated Communication Perspective)

Abstract

Marshall McLuhan, with his idea of Global Village, shortly wants to say that there are no barriers in communication nowadays. Internet, as one great technology in the 21st century, is the centre of technology development in this era. Through the internet, the computer becomes more perfect than before. Computer with internet can be an important technology for communication. With both of them, communication begins to change to be Computer-Mediated Communication. This concept of communication is a great revolution in the communication field. The thing that is very dominant in ComputerMediated Communication is the emergence of various forms of social media. Social media has its own advantages because, in social media, users have access to create their own profiles, know other user lists and interact with other users. The background of the emergence of social media is the need to make many people become connected to one another through a communication network. Ethic is one factor that sometimes, forgotten when the technology of communication become uncontrol. Bigo Live for example can be evident that technology has a degradation effect when technology is used uncontrol.