Cultural Approach to Mitigate COVID-19's Impact

Abstract

The world is shifting. The pandemic has changed paradigms, and people have reacted by trying to find solutions for problems. New challenges arise, and, more than ever, people must understand that the future depends on the way they face the present. The COVID-19 pandemic reinforced the need to collectively work in accordance to our realities. Co-creation, entrepreneurship, holistic thinking, and creativity are huge contributions that can make a difference. This chapter aims to explain and share best practices of Portugal and Brazil to mitigate COVID-19 impacts. Using primary data, a presentation is made between a varied set of measures and actions carried out by the two countries, similar in language but different in cultures and realities. The results could be practical guidelines for potential implementation elsewhere. The conclusion seems to point out that solutions require involvement for all stakeholders, with innovation and critical behaviour as means to pursue the path of sustainable development.