Research on the Impact of Consumer Experience Perception on City Brands in Different Food Environments — Taking Chengdu as an Example

Abstract

Food is not only an important part of tourism experience, but also a unique symbol of a city. Through the research on the food environment experience, taking Chengdu as a case, the consumers in the themed restaurant and "fly diners" are investigated and researched. This paper uses factor analysis, regression analysis and other methods to study consumers' perception of the food environment experience and its influence on city brands. The results show that in the food environment experience, the sensory experience of food has a significant positive impact on the city brand, while the dining facilities and service, and value-added services have no significant impact on the city brand. Under the two environmental experiences of "fly diners" and themed restaurants, consumers' sensory experience of food, and dining facilities and service are significantly different, while there is no significant difference in value-added services. Judging from the significant impact on city brands, whether it is a "fly diner" or a themed restaurant, it should pay more attention to the sensory experience of the food itself.