Technological Innovations and the Effects on Online Shopping

Abstract

Online shopping has caused drastic changes for consumers, as technological innovations have brought about adjustments to the process of buying goods and services from online merchants. This paper analysed the effects technological innovations and online shopping have had on the consumer experience. This was an exploratory, descriptive study using the quantitative approach. In the first phase, a questionnaire survey was developed and applied to individuals under the age of 40. In the second phase, OLAP analysis techniques were used to explore the data and obtain insights/knowledge about the respondents’ opinions through Microsoft's Business Intelligence (BI) tool. The main conclusion was that shopping online allows consumers to save time, thus contributing to their quality of life.