Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur

M. Herawati
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引用次数: 1

Abstract

This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent. Keywords: marketing chain, super-native chicken, marketing margin
本研究旨在找出超级土鸡的营销链,并找出超级土鸡在东楠榜县的营销效率。研究方法为描述性分析方法,是描述性方法和分析方法的结合。该研究于2018年4月至5月进行。结果表明,东南蓬县存在3个超级土鸡营销链,即模式I(养殖户-采集者-小消费者)、模式II(养殖户-采集者/小采集者-消费者)和模式III(养殖户-消费者)。模式一的营销利润率为2.75万卢比/尾,模式二的营销利润率为8500卢比/尾。东南榜县的超级土鸡销售效率很高,效率值为64.75%。关键词:营销链,超级土鸡,营销边际
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