Strategic planning of tourism development at the local level: Kobyayskyulus of the Republic of Sakha (Yakutia)

Abstract

Tourism is considered as a complex social phenomenon in this article. This implies considering tour- ism not only as an economic activity (tourism industry), but as a set of economic practices set inlocal social structures also. Tourist zoning is defined as a necessary element of tourism strategy in local level. The purpose of this zoning type is to identify tourist areas that have scale differences, tourism structure differences, and specialization differences also, which acts in the production of tourist services set. The tourist area is considered as an object of regulatory influence, including strategic planning aspect. Tourist zoning of the Kobyai district of the Republic of Sakha (Yakutia), was revealed: first, the administrative district does not represent an integral tourist area, secondly, Authors identify four tourist regions based on administrative district and on the analysis of the tourist potential and the current tourist business situation: Northern (Verkhoyansky), Sangarsky, Ust-Vilyuysky and Ozerny. Main strategic areas of tourism development were identified based on the analysis of tourist potential and socio-economic situation in every mentioned area.