The Phenomenon of Art Market as a Problem of Modern Cultural Studies

Abstract

The article deals with the consideration of the art market as a multidimensional cultural phenomenon. The author considered the peculiarities of the art market development in the context of modern worldview orientations, which are supported by the latest scientific developments in the field of cultural globalization and art marketing. The article considers the evolution of methodological approaches to understanding the art market through the prism of marketing as a technology of socio-cultural innovation. Analyzing the transformation of the art market from the 1960s until nowadays, the author emphasizes the growth of the cultural component. The article substantiates the author’s point of view on the essence and content of the art market, which is considered as a cultural problem that contributes to the understanding of the value-semantic aspects of the phenomenon. The examples of the work of well-known dealers, collectors, works of contemporary art and cinematography are also included as analysis material.