Factors that Influence Self Control and its Effect to Perceived Fear Through Perceived Risk of Accountant in Social Network Sites

Abstract

The aim of this study is to present guidance for social network site users, especially accountants, and improve the self-control by analysis of the factors that influence self-control, need of popularity, level of trust and self-esteem. Then test the influence of self-control to perceived fear through perceived risk of the accountant. Research subjects were 141 of social network site’s members, that is Facebook. They were accountants that work as lecturers, auditors and in finance. Questioners were collected by a list the account member in researcher page. Results showed that need of popularity didn’t influence the self-control of the accountant, level of trust was negatively influenced by the self-control of accountant, self-esteem was positively influenced by the self-control of the accountant, self-control positively influence perceived risk and perceived risk positively influenced perceived fear of accountant.