Research on the Influence of Internet Privacy Setting Structure on User Privacy Decision

Abstract

In order to study the influence mechanism of Internet setting structure on user privacy decisions, this paper puts forward some suggestions on the structure of Internet application enterprise privacy policy setting. Methods: Based on the theoretical model of planning behavior, this study constructs a theoretical model of the influence of Internet privacy structure setting on user privacy decisions. Research shows that the privacy audience setting can influence the privacy decision of the user indirectly through the perception control, but also indirectly through the subjective norm.