Customer Context Based Transactions in Mobile Commerce Business Environment

Abstract

Context-aware computing deals with acquisition of surrounding context, reasoning and inferring further knowledge about current status of customer environment. The proposed Context-Information, Observation and Belief (C-IOB) model collects the relevant context information, forms observations which are further deduced to beliefs. The purpose is to identify and execute context-aware transactions for a customer. To enhance the feature of our proposed system, several combinations of context information is utilized to realize the user real world situations. The accuracy of the system with belief based approach is higher. The simulation results have shown that the time to execute mobile commerce transactions is less using context based beliefs and the customer benefits in business transactions are also enhanced by our design approach.