Money, God, and SMS: Explorations in Supporting Social Action Through a Bangladeshi Mosque

Md. Rashidujjaman Rifat, Jay Chen, K. Toyama
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引用次数: 30

Abstract

Religious institutions hold a significant place in daily life for the vast majority of people in the world, especially in developing countries. Yet despite their social prominence, and despite HCI's emphasis on the social context of technology, organized religion is neglected in both the HCI and ICTD literature. This paper explores the relationship that mosques in Bangladesh have with their constituencies and with technology, with an eye toward the integration of technology with existing religious institutions as a way to achieve positive social ends. We first describe a qualitative exploration of several mosque communities in Bangladesh, where we find that skepticism and pragmatism about modern technology interact in a complex way that nevertheless leaves room for technical interventions. We then describe a randomized controlled trial to study the relative value of SMS messages infused with overtly religious or secularly altruistic frames for the purpose of mosque fundraising. We find that SMS messages increase donations overall, but that their framing is significant. Messages with secular altruistic framing increased donations by 9.5%, while those with religious sentiment increased donations by 57.3%. Our findings demonstrate how technologies like SMS amplify underlying religious forces and suggest the possibility of working with religious institutions in applying positive ICT interventions.
金钱、上帝和短信:通过孟加拉国清真寺支持社会行动的探索
宗教机构在世界上绝大多数人的日常生活中占有重要地位,特别是在发展中国家。然而,尽管他们的社会地位突出,尽管HCI强调技术的社会背景,但有组织的宗教在HCI和ICTD文献中都被忽视了。本文探讨了孟加拉国清真寺与其选民和技术的关系,着眼于将技术与现有宗教机构整合,作为实现积极社会目标的一种方式。我们首先描述了对孟加拉国几个清真寺社区的定性探索,在那里我们发现,对现代技术的怀疑主义和实用主义以一种复杂的方式相互作用,但为技术干预留下了空间。然后,我们描述了一项随机对照试验,以研究为清真寺筹款目的注入明显宗教或世俗利他主义框架的短信的相对价值。我们发现,短信总体上增加了捐款,但它们的框架是显著的。带有世俗利他主义框架的信息增加了9.5%的捐款,而带有宗教情绪的信息增加了57.3%的捐款。我们的研究结果表明,像短信这样的技术如何放大潜在的宗教力量,并建议与宗教机构合作,应用积极的ICT干预措施。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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