Interpersonal Influence on Adoption of New Service Interface

Abstract

Service innovation as non-technological innovation, which plays an important role in the economic growth and social development. New service interface refers to the changes of interaction between clients and service providers, which economic value depends on its adoption by people. This study reveals interpersonal influence on adoption of new service interface. When simple service delivered by new service interface, people get little help from others, Once service delivered by new service interface is complex, people get much help from others such as reliable information and guidance.