Slovak Young Adults and Their Beer Consumption Habits

Abstract

Intense alcohol consumption among young adults is considered as an issue in general. Thus, in depth understanding of the consumption habits of this age group is needed. The drinking habits are different not only based on the age group but on the type of alcohol beverage and country. Therefore, the article deals with the beer consumption habits of Slovak young adults which were examined in the form of questionnaire survey conducted on the sample of 726 individuals. Statistical analysis enclosed significant differences between young adults of various income, relationship status and place of living in the set of ten beer factors out of which amount respondents can drink at single occasion, beer likeness and frequency of drinking beer were identified as most important. The results of the article are beneficial for beer producer companies in terms of marketing strategy, and on the other hand, for appropriate policy creation, as the effects of alcohol on young consumers are not the same as they are on adults.