Value Chain Analysis At Bank Sampah Bersinar In Bandung Regency As A Competitive Advantage Strategy

Proceeding on Management, Education and Social Science Pub Date : 2020-07-20 DOI:10.31098/mess.v1i1.9

Galang Aji Pangestu, Retno Setyorini

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Abstract

This study aimed to determine and analyze the value chain of waste management at Bank Sampah Bersinar in Bandung. The subjects in this study were the actors of the waste management value chain. In this study, there were three informants selected by purposive sampling and snow ball sampling methods. This study was conducted by using qualitative methods with the analysis method including value chains, SWOT analysis, value added and competitive advantage strategies. Based on the results of the discussion and analysis conducted in this study, it was found that in general Bank Sampah Bersinar only conducts basic value chain activities of waste management (input-process-output) without giving a higher value than the waste results obtained. For this reason, additional activities are needed to add more value to the treated waste. Furthermore, the results of the SWOT analysis revealed three main problems faced by Bank Sampah Bersniar namely distance or location, purchase price and public knowledge. The analyzed value chain improvement strategy is proved by the illustrations made, which indicates that it can increase waste value added from 6.86 percent to 74.36 percent.

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作为竞争优势战略的万隆三巴银行价值链分析

本研究旨在确定和分析万隆Sampah Bersinar银行废物管理的价值链。本研究的研究对象是废物管理价值链的参与者。本研究采用目的抽样和雪球抽样的方法，选取了3名被调查者。本研究采用定性方法，分析方法包括价值链、SWOT分析、增值和竞争优势战略。根据本研究的讨论和分析结果，我们发现Sampah Bersinar银行一般只进行废物管理的基本价值链活动(投入-过程-产出)，而没有给出比所获得的废物结果更高的价值。由于这个原因，需要额外的活动来增加处理过的废物的价值。此外，SWOT分析的结果揭示了Sampah Bersniar银行面临的三个主要问题，即距离或位置，购买价格和公众知识。通过实例对所分析的价值链改进策略进行了验证，结果表明，该策略可将废弃物增加值从6.86%提高到74.36%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceeding on Management, Education and Social Science

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