Determinants of Successful Lending Decision for Ultra-Micro Segment in P2P Lending Platform

Florentina Kurniasari, J. Prihanto
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Abstract

A new alternative form of loan services, known as Peer-to-Peer Lending (P2P lending), is growing rapidly in Indonesia. The purpose of this research is to analyze all factors that influence lending decision for ultra-micro segment on P2P platform in Indonesia. As a quantitative research, primary data were collected through questionnaire. Validity and reliability test were measured using Confirmatory Factors Analysis (CFA) and logistic regression. The independent variables, which consisted of transaction cost, safety protection, information quality, social capital, loanable fund, service quality, repayment period, and interest rate, were analyzed to know their influences towards lending decision in a P2P lending platform. The result of the research showed that transaction cost, safety protection, and interest rate had significant and positive effect. Loanable funds had a negative effect while service quality, information quality, social capital, and repayment period had no effect towards lenders lending decision in P2P lending platforms in Indonesia. Keywords—Lending Decision, Ultra-Micro Segments, Peer-to-Peer Lending Platform
P2P借贷平台超微细分市场成功借贷决策的影响因素
一种新的替代形式的贷款服务,被称为点对点贷款(P2P Lending),正在印度尼西亚迅速发展。本研究的目的是分析影响印尼P2P平台上超微细分市场借贷决策的所有因素。作为定量研究,主要通过问卷调查的方式收集原始数据。采用验证性因素分析(CFA)和logistic回归进行效度和信度检验。分析了交易成本、安全保护、信息质量、社会资本、可贷资金、服务质量、还款期、利率等自变量对P2P借贷平台借贷决策的影响。研究结果表明,交易成本、安全保护和利率对交易成本具有显著的正向影响。印尼P2P借贷平台的可贷资金对出借人的借贷决策有负向影响,而服务质量、信息质量、社会资本和还款期对出借人的借贷决策没有影响。关键词:借贷决策,超微细分市场,p2p借贷平台
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