ATTITUDES AND BEHAVIOR OF THE PRODUCTS OFFERED IN A TOURIST UNIT

Abstract

The present study consists of identifying certain types of behavior, reactions and preferences of consumers and pastry products of a tourist unit, which are part of the traditional local gastronomy. The main objective of the study is to identify the preferences of foreign tourists regarding traditional pastry and confectionery products in order to improve the quality in the production sector. In order to achieve the objective, the "shadow" observation was used as a research method for a period of two months. The sample consisted of twenty foreign tourists who were interested in buying traditional pastry and confectionery products. During the observation, several aspects were analyzed, such as: the type of consumer behavior, the reactions and verbal expressions regarding the quality of the products, etc. The results obtained by the observation method confirmed the preference especially for the pastry products, as compared to the confectionery products. The conclusions of the study highlight the importance of observing foreign clients, which led to the proposal of several measures to improve the services of the tourist unit, but also to a better tourist image of the unit in the area of the tourist resort Bran. Jud. Brasov.