An Analytical Approach for Understanding Proto-State Media Systems

Abstract

Chapter 7 lays out an integrated model for conducting comparative studies of proto-states media systems. It begins by reviewing the applicable elements from current state-based, media system models that have ongoing relevance in the proto-state context. It then expands conventional media systems theory by establishing the need for considerations of four new rubrics: transhistorical identity formulations, transpatial identity formulations, material condition–attention interactions, and material condition–resiliency interactions. Taking each of the elements in turn, the chapter describes key factors associated with the new rubric, demonstrates its application to Sunni militant groups, and speculates on its application to other militant groups. The chapter concludes with a discussion of how attention to the four new rubrics has implications for winning hearts and minds in the online environment.