Why Do Consumers Pay Bills Electronically? An Empirical Analysis

B. Mantel
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引用次数: 96

Abstract

Why do consumers use electronic bill payment services? what do the differences between nonusers, low users, and high users imply about the potential future market these services? How might public policy evolve in the future? Analyzing a unique consumer survey conducted by the Federal Reserve's Retail Product Office, the author finds important differences between nonusers, low users, and high users of electronic bill payment. The analysis suggests that the industry will need to address fundamental customer needs before a broader portion of consumers will adopt these services.
为什么消费者要用电子方式支付账单?实证分析
消费者为何使用电子缴费服务?对于这些服务的潜在未来市场,非用户、低用户和高用户之间的差异意味着什么?未来公共政策将如何演变?通过分析美联储零售产品办公室进行的一项独特的消费者调查,作者发现了电子账单支付的非用户、低用户和高用户之间的重要差异。分析表明,在更广泛的消费者采用这些服务之前,该行业将需要解决基本的客户需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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