INVESTMENT POTENTIAL OF NON-BANKING FINANCIAL INSTITUTIONS IN THE SYSTEM OF ENSURING SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY

Abstract

The peculiarities of the investment potential of non-banking financial institutions (NFI) are de-termined, its structure and factors of the macro-and microenvironment that affect its formation and growth are considered. It is noted that, under the conditions of effective functioning and development, NFI can form sufficient investment potential to take a proper place among providers of investment cap-ital in the real sector of the national economy. The role of the state in the development of NFI, in creating favorable operating conditions for all subjects of the financial market in order to activate the processes of attraction and accumulation of financial resources to meet the demand for investments by economic subjects, is defined. The components of resource provision of the investment potential of NFI arecon-sidered and analyzed, and effective ways of filling them were determined. The considered factors that affect the rate of formation and growth of the investment potential of NFI show that it is necessary to strengthen the management functions of the management system in the directions that determine the effectiveness of the functioning of these institutions. A functional scheme for managing the processes of forming and increasing the investment potential of the NFI is proposed, which determines the directions of managerial influence to increase the efficiency of the specified processes.