MODERN UKRAINIAN PUBLICISM: THEORETICAL AND PRACTICAL ASPECTS

Abstract

The purposeof this article is to study the philosophical and psychological, ideological and historically natural states and trends of changes in modern Ukrainian journalism in the context of its potential deepening of democratic freedoms, coverage of war issues, global universal problems.The methodological basis of our study is the distinction betweenthe concepts of Ukrainian-language and Ukrainian-language journalism, informativeness and journalistic-analytical on the level of subjectivized emotions in the text, which in the communicative plane turn it into metatext, because journalism itself includes in various, preferably harmonious, propositional, analytical, simple display). Among our research methods: phenomenological, comparative, psychoanalytic (probing archetypes), hermeneutic, deconstructivist (search for non-systemic meanings in texts and meanings of consciousness).As a result of the study, a comprehensive analysis of Ukrainian modern journalism in the context of changes in forms, forms, their genre modifications and transformations, in particular −in propaganda and demagoguery, modernization of technical means of dissemination of journalistic texts taking into account internal socio-political processes (chaotic) nature of information developmentof society in Ukraine) and external geopolitical challenges.The obtained results allowed us to formulate the following conclusions.Ukrainian modern journalism is a consolidating information and propaganda enzyme, co-creator of ideological matrices, taking into account the preservation of national identity and features of modern world media culture:its multimedia, interactivity, implementation in electronic media, where the dynamic development of information technology and the expansion of information , and produce and retransmit it, which symbolizes the emergence of a new type of journalism in Ukraine.