Risk analysis of E-tourism service supply chain

Abstract

E-tourism is becoming more popular in both developed and developing countries. With the involvement of multiple service enterprises, and the intangible, heterogeneous characteristics of e-service, the E-tourism service supply chain faces a number of risks that need to be mitigated or averted. In this paper, risks of E-tourism service supply chain are analyzed in detail from the business process point of view. A risk categorization scheme is proposed, which includes online travel agencies' endogenous risks, service supply chain's internal risks and external environmental risks. We also briefly discuss risk management method according to the proposed categorization.