THE PHENOMENON OF SUCCESS IN THE CONTEXT OF THE RUSSIAN MEDIA DISCOURSE (USING THE EXAMPLE OF GLOSSY MAGAZINES)

Abstract

Currently, in the humanities (philosophy, cultural studies, psychology, sociology, linguistics, etc.), the study of the phenomenon of success, which has a complex, multifaceted structure and is of interest from the point of view of revealing the value foundations of both an individual and society as a whole, is of particular relevance In the sphere of modern mass culture, in particular in the media space, there is an active formation and broadcasting of symbols of success, which, in fact, is the imposition of certain, often mentally alien to Russian consciousness and culture, value orientations. The disclosure of these mechanisms by the example of the analysis of texts from Russian glossy magazines is the subject of the presented research. The article examines modern domestic socio-cultural and psychological approaches to understanding the phenomenon of success, identifies the features of discursive practices in the Russian media space; examines the role of lexical units used to construct the image of a successful person in the Russian media discourse, presents approaches to the classification of vocabulary, its quantitative and qualitative analysis through the identification of "internal" and "external" categories success. As an empirical material, a corpus of texts from the most popular domestic glossy magazines is used: GQ, Menslife, Elle, Cosmopolitan.