Peran Literasi Keuangan, Harga, Dan Promosi Penjualan Pada Perilaku Konsumtif Generasi Z

M. Kurniawan
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Abstract

This research intends to determine the influence of financial literacy, price, and sales promotion on the consumptive behavior of Generation Z. Purpose sampling technique is used to take samples from Generation Z in Blitar Regency. This study uses ordinary least squares to determine the effect of financial literacy, price, and sales promotion on the consumptive behavior of Generation Z. The research shows that financial literacy does not have an influence on the consumptive behavior of Generation Z. Prices and sales promotions influence the consumptive behavior of Generation Z. For financial literacy, price, and sales promotion simultaneously influence the consumptive behavior of generation Z.
金融素养、价格和销售销售在Z代消费行为中的作用
本研究旨在确定金融素养、价格和促销对Z世代消费行为的影响。本研究采用目的抽样技术对比特币摄政时期的Z世代进行抽样。本研究使用普通最小二乘法来确定金融素养、价格和促销对Z世代消费行为的影响。研究表明,金融素养对Z世代的消费行为没有影响。价格和促销影响Z世代的消费行为。对于金融素养而言,价格和促销同时影响Z世代的消费行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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