Investigating Zoom Continuance Use by Ghanaian University Students in Blended Learning Arrangements in the Post-Covid Era

Abstract

The study sought to determine factors that significantly influence university students’ continuance use of Zoom in blended learning arrangements in the post-Covid era. Zoom Cloud Meetings is a proprietary video teleconferencing software program developed by Zoom Video Communications. Zoom became one of the e-learning platforms that gained attention in the education sector in Ghana after the COVID-19 pandemic outbreak and has been widely used by educational institutions for online lectures. The research model comprises a set of relationships between constructs from the Information System (IS) success model (system quality, usage intention, and user satisfaction), Expectation Confirmation Model (ECM) of IS (perceived usefulness and usage continuance), and two constructs identified from empirical review (instructional quality and computer self-efficacy). Three hundred and thirty-five (335) students from selected universities in Ghana who partake in Zoom-based lectures completed an online survey via Google forms. Survey data were analysed using partial least squares structural equation modelling (PLS-SEM). Lecturers and management of universities will find the study useful for the improvement of teaching and learning via Zoom-based lectures.