{"title":"MANAJEMEN KUALITAS PELAYANAN TRANSPORTASI LAUT DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA JASA BONGKAR MUAT","authors":"Retno Mulatsih, Edi Wahyudi, Andar Sri Sumantri","doi":"10.33830/jom.v14i2.160.2018","DOIUrl":null,"url":null,"abstract":"This research is intended to explore the factors that influence customer satisfaction from loading and unloading services at PT. Pelindo III (Persero) Tanjung Emas Branch Semarang, Indonesia. This study has analyzed the factors of speed of stevedoring services, loading/unloading facilities/equipment, and empathy and its effect on customer satisfaction The respondents of this study were 80 customer companies consisting of Shipping Company, Shipload Expedition (EMKL)/PPJK, Freight Forwarding, and Loading and Unloading Company (PBM) operating in the Central Java and surrounding areas. The findings of the study with multiple linear regression analysis and hypothesis test, showed that there was a positive and significant influence on the variable loading and unloading service on customer satisfaction, loading/unloading facilities/equipment factors of satisfaction customers, as well as employee care (emphaty) on customer satisfaction. \nPenelitian ini dimaksudkan untuk menggali faktor-faktor yang mempengaruhi kepuasan pelanggan jasa bongkar muat pada PT. Pelindo III (Persero) Cabang Tanjung Emas Semarang, Indonesia. Penelitian ini menganalisis faktor kecepatan pelayanan bongkar muat, fasilitas/peralatan bongkar muat, dan empati serta pengaruhnya terhadap kepuasan pelanggan. Responden penelitian ini sebanyak 80 perusahaan pelanggan yang terdiri dari Perusahaan Pelayaran (Shipping Company), Ekspedisi Muatan Kapal Laut (EMKL)/PPJK, Freight Forwarding. Teknik sampling yang digunakan yaitu teknik random sampling, dalam melakukan analisis data dengan regresi linier berganda. Temuan penelitian dengan analisis regresi linear berganda dengan uji hipotesis menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel kecepatan pelayanan bongkar muat terhadap kepuasan pelanggan, faktor fasilitas/peralatan bongkar muat terhadap kepuasan pelanggan, serta kepedulian petugas (emphaty) terhadap kepuasan pelanggan.","PeriodicalId":293886,"journal":{"name":"Jurnal Organisasi dan Manajemen","volume":"54 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Organisasi dan Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33830/jom.v14i2.160.2018","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
This research is intended to explore the factors that influence customer satisfaction from loading and unloading services at PT. Pelindo III (Persero) Tanjung Emas Branch Semarang, Indonesia. This study has analyzed the factors of speed of stevedoring services, loading/unloading facilities/equipment, and empathy and its effect on customer satisfaction The respondents of this study were 80 customer companies consisting of Shipping Company, Shipload Expedition (EMKL)/PPJK, Freight Forwarding, and Loading and Unloading Company (PBM) operating in the Central Java and surrounding areas. The findings of the study with multiple linear regression analysis and hypothesis test, showed that there was a positive and significant influence on the variable loading and unloading service on customer satisfaction, loading/unloading facilities/equipment factors of satisfaction customers, as well as employee care (emphaty) on customer satisfaction.
Penelitian ini dimaksudkan untuk menggali faktor-faktor yang mempengaruhi kepuasan pelanggan jasa bongkar muat pada PT. Pelindo III (Persero) Cabang Tanjung Emas Semarang, Indonesia. Penelitian ini menganalisis faktor kecepatan pelayanan bongkar muat, fasilitas/peralatan bongkar muat, dan empati serta pengaruhnya terhadap kepuasan pelanggan. Responden penelitian ini sebanyak 80 perusahaan pelanggan yang terdiri dari Perusahaan Pelayaran (Shipping Company), Ekspedisi Muatan Kapal Laut (EMKL)/PPJK, Freight Forwarding. Teknik sampling yang digunakan yaitu teknik random sampling, dalam melakukan analisis data dengan regresi linier berganda. Temuan penelitian dengan analisis regresi linear berganda dengan uji hipotesis menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel kecepatan pelayanan bongkar muat terhadap kepuasan pelanggan, faktor fasilitas/peralatan bongkar muat terhadap kepuasan pelanggan, serta kepedulian petugas (emphaty) terhadap kepuasan pelanggan.
本研究旨在探讨影响客户满意度的因素,从装卸服务在PT. Pelindo III (Persero)丹戎埃玛斯分公司三宝郎,印度尼西亚。本研究分析了装卸服务速度、装卸设施/设备、移情等因素及其对客户满意度的影响。本研究的受访者是80家客户公司,包括在中爪哇及周边地区运营的航运公司、船舶运输公司(EMKL)/PPJK、货运代理和装卸公司(PBM)。通过多元线性回归分析和假设检验的研究结果表明,变量装卸服务对顾客满意度、顾客满意的装卸设施/设备因素、员工关心(重视)对顾客满意度有显著的正向影响。Penelitian ini dimaksudkan untuk menggali factor - factor for yang mempengaruhi kepuasan pelanggan jasa bongkar muat pada PT. Pelindo III (Persero) Cabang Tanjung Emas三宝朗,印度尼西亚。Penelitian ini menganalysis factor for keepatan pelayanan bongkar muat, fasilitas/peralatan bongkar muat, dan empati serta pengaruhnya terhadap kepuasan pelanggan。Responden penelitian ini sebanyak 80 perusahaan pelanggan yang terdiri dari perusahaan Pelayaran(航运公司),Ekspedisi Muatan Kapal Laut (EMKL)/PPJK,货运代理。杨迪古纳坎随机抽样,杨迪古纳坎随机抽样,dalam melakukan分析数据邓根回归线性回归。Temuan penpentian dengan分析回归线性berganda dengan uji hipotesis menunjukkan bahwa terdapat pengaran positive dan significance变量keepatan pelayanan bochan kepaan pelangan,因子为fasilitas/peralatan bongkar muat terhadap kepaan pelangan, serta kepedulian petugas(强调)terhadap kepaan pelangan。