HOW DID THE ENTREPRENEURS OF MANIPUR COPE COVID-19 PANDEMIC?

Dr. Robita Sorokhaibam, Alice Mongjam
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Abstract

The Covid-19 pandemic, undoubtedly was one of the worst cataclysmic events in human history. With total lockdown that was imposed due to the pandemic, schools and offices began operating from home. Entrepreneurs too, with the closure of physical stores began to shift their modus operandi. The present study is based on Covid-19 s impact on the entrepreneurs, adaptation strategies, and shift towards online home-based business. The study consisted of randomly selected 104 entrepreneurs from the state of Manipur, a North-Eastern state of India. The study was a mixed approach since questionnaire was used to asked to be filled and then at the end of the session interview method was employed. The data is analysed using IBM SPSS software. The results revealed that ninety-one percent of the entrepreneurs were affected by the pandemic. Many entrepreneurs also saw the sudden surge in price of imported products or they werent available at all. So, out of them 85.5 percent adopted various adaptation techniques. While 95.19 percent of the entrepreneurs resorted to online business and thirty-one percent of them who did not have home-based business shifted to home business due to the pandemic. KEYWORDS: Covid-19, pandemic, impact, adaptation, entrepreneurs
曼尼普尔邦的企业家是如何应对COVID-19大流行的?
新冠肺炎大流行无疑是人类历史上最严重的灾难性事件之一。由于大流行而实施的全面封锁,学校和办公室开始在家办公。随着实体店的关闭,企业家们也开始改变他们的经营方式。本研究基于Covid-19对企业家的影响,适应策略以及向在线家庭企业的转变。这项研究随机选取了印度东北部曼尼普尔邦的104名企业家。该研究是一种混合的方法,因为调查问卷被要求填写,然后在会议结束时采用访谈法。采用IBM SPSS软件对数据进行分析。调查结果显示,91%的企业家受到疫情的影响。许多企业家也看到了进口产品价格的突然飙升,或者根本买不到。因此,其中85.5%的人采用了各种适应技术。95.19%的创业者选择了网上创业,没有在家创业的人中,有31%的人因为新冠疫情而选择了在家创业。关键词:Covid-19,流行病,影响,适应,企业家
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