Market research to identify commercial viability of buccal tablets based on white clay

Abstract

About a billion tubes of toothpaste are discarded in landfills every year. It becomes a real environmental problem considering that the package is composed of 75% plastic and 25% aluminum. Aware of this, new green brands go on the market with the will to eradicate such waste. The idea is to validate the developing of a toothpaste that is a pill that is used for cleaning teeth that will be mainly clay combined with coconut oil. Making this toothpaste will result on a better dental health as well as taking care of the environment, helping to eliminate plastics. Using clay and coconut oil has prove to destroy of all types of microbes, viruses, bacteria, many of which harm our oral hygiene. Helping to solve the problem of caries that affects 60 to 90 percent of the population by improving their dental hygiene. Survey in a simple of 383 inhabitans was taken in order to Identify areas of commercial opportunity and the willingness of the consumer to purchase oral cleaning tablets.