Integration of MNC Group Media in Improving Efficiency and Competition in the Media Broadcasting Industrial Market

Abstract

This thesis analyzes MNC Media at the view side of the media group in Indonesia through the time and had raced into the largest integrated media group in Southeast Asia. In this article, I will try to analyze the success of the integration of MNC Media Group to be improving the efficiency and competition in the rate of broadcasting industry business so that it can become the market leader both in terms of business and in terms of programs. To analyze the efficiency and the competition created by MNC Media Group, actually, researchers try to analyze based on the theory. That theory is Industrial Organization owned media Kranenburg. This theory explains how Structure, Conduct and Performance of a media become into a value chain to survive in the competition group media today we called is integration. There is also a research concept by adding strategy concepts of business broadcast media industry. The indicator used to measure and analyze the success rate occurred partly based on data media with a large revenue increase profit margins, many advertisers, competition audience share, and the company's efficiency.