Penerapan Nilai-Nilai Syariah dalam Meningkatkan Kepuasan Nasabah pada Bank Muamalat KCP Stabat

Abstract

Long-term customer satisfaction still needs to be improved in order to help improve the customer's economy and increase the number of customers as well as provide progress for Islamic banks themselves. In increasing bank customer satisfaction, it is necessary to take a way through the application of sharia values. The purpose of the article is to find out how influential the implementation of sharia values ​​is on customer satisfaction at Bank Muamalat KCP Stabat. This research method was conducted using quantitative research methods. The research was conducted by way of field survey research. Data collection techniques in this study used interviews and questionnaires. The analysis technique in the data uses a simple correlation. Data processing using the SPSS software program. The results of this study prove that there is a simultaneous influence of the application of sharia values ​​on customer satisfaction at Bank Muamalat KCP Stabat.