Strengthening of Women’s Leadership in STEM Educational Environment through Social Networks: Case of Success with International Network

Abstract

Several studies suggest that women are inspired by female role models. Observing women with successful development in their profession inspires other women to pursue professional growth as well, even in STEM areas, where there is less female participation. This research presents a successful case of a program with two differentiating characteristics: the use of social networks to present a group of female leaders like a role model in STEM, and an international strategic link. The objective of the program was to strengthen women leadership in the STEM educational environment, as well as to identify the determining factors for this strengthening. In the webinar program developed over a 6-month period, more than 700 people were impacted, with more than 22,000 views. Through feedback surveys and data regarding audience obtained from the webinars transmitted by social networks, the impact and needs of teachers were shown. The results indicate that the majority of the audience teaches classes in elementary and middle levels, however, it is observed that teachers from all educational levels participated. The presence of female role models teaching in STEM programs and their extensive experience in current social happenings are two elements that favor interest and participation in these events.