Optimal decision making in a complex business simulation

Terry L. Campbell
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Abstract

The author provides insights into the possibility of inculcating the next generation of management with a commitment to consider optimization of management decision models. The approach used was to integrate the Business Management Laboratory/Systems Laboratory for Information Management (BML/SLIM) and the Interactive Financial Planning System/Optimum (IFPS/Optimum) in a semester-long course on decision support and expert systems. Eight groups of three second-year MBA students participated for a series of three trial decisions and 12 'real' decisions with the conceptual goal of optimizing the firm's operations. The research method was a complex case-study approach modified to fit a classroom situation. One insight indicates that optimization may follow a similar trend in usage as discounted cash-flow techniques experienced in financial analysis.<>
复杂商业模拟中的最优决策
作者提供了对灌输下一代管理的可能性的见解,承诺考虑管理决策模型的优化。所采用的方法是将商业管理实验室/信息管理系统实验室(BML/SLIM)和交互式财务规划系统/最佳(IFPS/最佳)整合在一个学期的决策支持和专家系统课程中。八组三名二年级MBA学生参加了一系列的三个试验决策和12个“实际”决策,其概念目标是优化公司的运营。研究方法是一种复杂的案例研究方法,经过修改以适应课堂情况。一种见解表明,优化可能遵循与财务分析中贴现现金流技术类似的使用趋势
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