Application-Based Marketing Management Development at Pondok Pesantren Sunan Drajat Lamongan, East Java

Abstract

---This research is motivated by the phenomenon of high unemployment, low entrepreneurial spirit and the rise of entrepreneurial programs in Islamic boarding schools. This research is related to the implementation of entrepreneurial management in Islamic boarding schools in Sunan Drajat Lamongan Islamic boarding schools in East Java which in real terms have good entrepreneurial names and activities. This study aims to find out; (1) entrepreneurial management model in Sunan Drajat Lamongan Islamic boarding school, (2) weaknesses that occur in entrepreneurship management in Sunan Drajat Lamongan Islamic boarding school; (3) How the management of relevant entrepreneurship development is developed at the Sunan Drajat Lamongan boarding school, (4) How the effectiveness of the management of entrepreneurship development developed at the Sunan Drajat Lamongan boarding school. The research uses the Research and Development (R & D) method which is carried out at the Sunan Drajat Lamongan Islamic boarding school Jawa Timur. The results of this study concluded that: (1) Sunan Drajat Lamongan Islamic boarding school has had an entrepreneurial management model both in terms of operational management and strategic management, (2) Sunan Drajat Lamongan Islamic boarding school only has constraints on the product marketing system, (3) Marketing-based the start-up application turned out to be more effective and relevant to be developed in entrepreneurial management in the Sunan Drajat Lamongan Islamic boarding school. For future research so that research can be done by analyzing the entrepreneurial indicator variables with a quantitative approach in order to know the effect on each research variable.