The Role of Word-Of-Mouth, Shopping Lifestyle and City Walk Concept on Brand Image Mall in Indonesia

Sari Wiyanti, Ahmad Hanfan
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引用次数: 1

Abstract

ABSTRACT After 2 years of going through the covid-19 pandemic, now malls or shopping centers can operate normally. Economic growth in Tegal is quite high, changing people's lifestyles and consumption behavior. The consumerism character of the people of Tegal has an impact on the high purchasing power and circulation of money. The fairly high competition does not discourage mall and retail business players from competing competitively. People will look for shopping places that provide comfort, magnificent buildings, exterior and interior form a good image of a mall. This study uses a randomized quantitative approach with the population being Mall visitors in Tegal. The number of samples taken in this study were 100 respondents. The sampling technique used was purposive sampling, namely samples that were met by chance and met the criteria in this study. The research data was obtained through questionnaires distributed and filled in by the respondents, which would then be processed with SPSS 22. The results of this study found that "The Role of Word-of-Mouth, Shopping Lifestyle and City Walk Concept significantly affects the Brand Image Mall in Tegal".
口碑、购物方式、城市步行街概念对印尼商场品牌形象的影响
在经历了2年的新冠肺炎疫情后,商场和购物中心已经可以正常营业了。法律的经济增长相当高,改变着人们的生活方式和消费行为。法律人民的消费主义特征对高购买力和货币流通产生了影响。相当激烈的竞争并没有阻碍商场和零售企业的竞争。人们会寻找购物场所,提供舒适,宏伟的建筑,外部和内部形成一个良好的形象的商场。本研究采用随机定量方法,以泰格尔的购物中心游客为研究对象。本研究的样本数量为100人。使用的抽样技术是有目的抽样,即偶然遇到的样本,符合本研究的标准。研究数据是通过发放问卷的方式获得的,由受访者填写,然后用SPSS 22进行处理。本研究的结果发现“口碑、购物方式和城市步行街概念的作用显著影响legal Mall的品牌形象”。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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