An Empirical Study of Success Factors in the Business-to-Business E-Marketplace from Perspectives of Buyers and Sellers

Abstract

This study extends the previous research framework—the TOE (technological, organizational, and environmental perspectives) model of technological innovation—by using a revised model—the TOIM (technological, organizational, interorganizational, and marketplace perspectives) model. The study tests additional variables, including trust (interorganizational perspective), aggregation, and service quality (marketplace perspective), for buyers and sellers in the e-marketplace. As the hypotheses for the new factors were supported, the results significantly contributed to further this line of research for the academics and have practical implications for participants in the e-marketplace.