ECONOMIC MANAGEMENT SYSTEMS OF ENTERPRISE'S INNOVATIVE DEVELOPMENT

Abstract

The article is devoted to the theoretical and methodological foundations of the application of the basic systems of economic management of the enterprise in the management of innovative development. The relevance of the problem lies in the fact that a modern enterprise on the way to success must take a number of circumstances into account, first of all, it must be based on the introduction of innovations, and economic management of the enterprise should be the the basis of management. The main focus of the article is on the analysis of three systems of economic management of the enterprise – the CVP system, the system of balanced indicators and the controlling system. The author identified the main problems solved by each of the systems regarding the innovative development of enterprises, the advantages and disadvantages of their use in the management of scientific research and innovation activities of the enterprise. It was determined that the CVP system enables the construction of a model of planned income from innovative activities and partially solves the biggest problem of innovative development of the enterprise – taking into account innovative risks; the system of balanced indicators coordinates the operational and strategic management of innovative development by building a complex of interrelated specific indicators of their achievement, helps to determine indicators of intangible asset evaluation; the controlling system involves the creation of a new concept of management, which is based on the management's way of thinking, focused on effective economic management and on the basis of the formation and use of information support for analysis, planning, and evaluation of innovative development. In fact, each of the three analyzed systems solves separate problems of improving the management of research and innovation and reflects the need to change the concept of management by innovative development of a modern enterprise. The conducted analysis of the peculiarities of the use of each of the economic management systems in relation to the innovative development of the enterprise will enable the optimization of managerial decision-making in the process of forming and implementing strategic and operational plans of the enterprise.