Increasing design buy-in among software developer communities

Abstract

This paper is based on projects in which the User Experience (UX) team in Bangalore adopted a User Centered Design approach to increase design buy-in among the developer community of our product and improve working relations with them. This paper provides ethnographical insights into the work practices our developers, their needs & limitations that prevent them from adopting the design process. We share our learning and methods we adopted to address these scenarios.