Study on the Intentions of Strategic Alliances in Enterprises

Abstract

-Since the 1980s, the strategic alliance, a new form of enterprise organization, has made great progress, and its breadth and depth have been greatly improved, which has led to the development of strategic alliances in all walks of life. In this paper, from the system, technology, organization and concept of strategic alliance, the dynamics of strategic alliance are systematically explained, with a view to promoting a more in-depth study of this problem. Keywords— strategic alliance, intention, enterprise strategy _________________________________________________________________________________________________