THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND TIMELINESS OF DELIVERY ON REPURCHASE INTENTION AT CAKE BY TENGGILIS SURABAYA

International Journal of Economics, Business and Accounting Research (IJEBAR) Pub Date : 2022-06-26 DOI:10.29040/ijebar.v6i2.5396

Felisa Amelia Candra, J. E. Sutanto, M. Sondak

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Abstract

The study entitled “The Influence of Product Quality, Service Quality, and Timeliness of Delivery on Repurchase Intention at Cake by Tenggilis Surabaya” has four objectives, namely: (1) Knowing the effect of product quality on repurchase intention, (2) Knowing the effect of service quality on repurchase intention, (3) Knowing the effect of timeliness of delivery on repurchase intention, (4) Knowing the effect of product quality, service quality, and timeliness of delivery on repurchase intention simultaneously. Cake by Tenggilis Surabaya is a business engaged in the food industry, specifically a cake shop. This research uses quantitative methods. The population in this study was the customers of Cake by Tenggilis. The sample in this study amounted to 150 respondents. Data were collected through questionnaires which were distributed online using google forms. In this study, the data were processed using SPSS 22 for windows. The results of this study are: (1) Product quality has a significant effect on repurchase intention, (2) Service quality has a significant effect on repurchase intention, (3) Timeliness of delivery has a significant effect on repurchase intention, also (4) Product quality, service quality, and timeliness of delivery simultaneously have a significant effect on repurchase intention.

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产品质量、服务质量、配送及时性对腾吉利斯泗水蛋糕再购买意愿的影响

这项名为“腾吉利斯泗水蛋糕店的产品质量、服务质量和交货及时性对回购意愿的影响”的研究有四个目标，即:(1)了解产品质量对回购意愿的影响;(2)了解服务质量对回购意愿的影响;(3)了解交付时效性对回购意愿的影响;(4)了解产品质量、服务质量和交付时效性同时对回购意愿的影响。Cake by Tenggilis泗水是一家从事食品行业，特别是蛋糕店的企业。本研究采用定量方法。本研究的人群是腾吉利斯蛋糕的顾客。本研究的样本共计150人。数据是通过使用谷歌表格在线分发的调查问卷收集的。在本研究中，数据处理使用SPSS 22 for windows。本研究结果表明:(1)产品质量对再购买意愿有显著影响;(2)服务质量对再购买意愿有显著影响;(3)交付时效性对再购买意愿有显著影响;(4)产品质量、服务质量和交付时效性同时对再购买意愿有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Economics, Business and Accounting Research (IJEBAR)

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