Implementing Social Media Marketingof @nglinggo.official Account to Create Tourists' Positive Perception towards Tourism Attraction at Tourism Village of Nglinggo Kulonprogo

Abstract

Social media is one of the new media that grows rapidly. This media can be used by tourism destination to promote and influence the tourist perception. The study aims to describe the implementation of social media marketing in Nglinggo tourism village. The purpose of this research is to determine the extent of the effect of social media marketing in form of photo crowdsourcing program in Instagram towards tourist perception and motivation to visit. The research is conductedat Nglinggo tourism village of Kulonprogo District. The data collection techniques of this research are observationand literature study. The result of the research is the picture or video uploaded in Instagram could change the tourists’ perception towards the image and attraction of Nglinggo tourism village.